With the Hasselblad 100c 100MP back delayed by the after effects of the Japanese earthquake the company has introduced a trade-up deal for photographers who want to get their hands on the new H6D medium format body sooner rather than later. The deal allows photographers to buy the camera with the 50c 50MP back now and then trade-up without financial penalty later when the higher resolution back becomes available.
Those trading up will only have to pay the difference in recommended sales price between the two backs, so Hasselblad will effectively take the 50c back for the same amount that was paid for it. This means those who are waiting for the 100c to become available before buying the H6D can start using the new, improved camera now.
The sensor used in the 100c back is made by Sony at its plant in the Kumamoto region of Japan. The factory was badly damaged in the recent earthquakes and is only just getting production underway now, so there will be quite a delay before Hasselblad can get its 100c into the stores. The sensor in the 50c back is also made by Sony, but as it has been in production for longer the company had a stock-pile before the earthquakes struck.
For more information visit the Hasselblad website.
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